Skip to content
Cited
GEO for Professional services

Be the firm AI recommends in your city and niche.

People now ask AI to recommend lawyers, clinics and consultancies for specific problems. We make your expertise clear and consistent across your site, directories and reviews, so AI names you when it matters.

What buyers ask AI

These are example prompts of the kind law firms, clinics and B2B service companies should be tracking. In an audit we map the real prompts in your category and check which brands each AI engine names.

  • “Best employment lawyer in Manchester for unfair dismissal”
  • “Which immigration law firms in Madrid handle startup visas?”
  • “Best clinic for laser hair removal in Barcelona”
  • “Is there a dermatology clinic near me that treats rosacea?”
  • “Best Webflow agency for B2B SaaS websites in Europe”
  • “Recommended fractional CFO firms for seed-stage startups”

What AI engines look at for law firms, clinics and B2B service companies

One clear page per service

One page per practice area, treatment or service, and per city where relevant. Each opens with a plain answer to the question a client would ask, then says who you help, how it works and who handles it. AI tools match requests to firms by niche, so explicit specialization beats a broad “we do everything” page.

Credentials AI can verify

Give each lawyer, clinician or partner a page with qualifications, registrations and specialisms, marked up with Person schema and linked from the services they deliver. Named, credentialed experts are a strong trust signal for high-stakes questions.

Google Business Profile, directories and reviews

Complete your Google Business Profile and the directories your clients use (legal directories, medical and aesthetic directories, Clutch), and build a steady flow of recent, detailed reviews. Keep name, address, phone and hours identical everywhere: inconsistent data is a common reason AI recommends the wrong branch or skips a firm.

Expert commentary and industry press

Quotes and articles from your experts in trade publications and local news show expertise in a way AI tools can verify, and “top firms” lists are frequently cited for these prompts.

Our approach

How Cited approaches it

Every engagement starts with an AI visibility audit, then runs on one of three monthly packages. Full inclusions and prices are on the pricing page.

Foundation

$2,500/month

Covers most of what a single-office firm or clinic needs: service page structure, schema, Google Business Profile and directory clean-up, and tracking of 25 local or niche prompts.

Growth

$5,000/month

Adds four articles a month answering client questions, reviewed by your experts, plus placements in trade and local publications. The usual fit for multi-office firms and multi-site clinics.

Authority

From $9,000/month

For larger firms and clinic groups competing nationally: tier-one press outreach, a quarterly original data study and tracking of 150+ prompts.

Frequently asked questions

Is GEO useful for law firms?

Yes. People increasingly ask AI to recommend lawyers for specific problems in their city. Law firms benefit from clear practice-area pages, complete Google Business Profiles, legal directory listings, client reviews and expert commentary in legal and local media.

How does GEO help medical and aesthetic clinics?

Patients ask AI for the best clinics and treatments nearby. Clinics win AI recommendations with clear treatment pages, credentials of their doctors, strong Google reviews, directory listings and accurate location data. Health content must stay medically accurate and compliant.

Is GEO useful for local businesses?

Yes. Questions like “best dentist near me” or “best padel club in my city” are increasingly asked to AI. Local GEO focuses on Google Business Profile, consistent name, address and phone details, local reviews, and mentions in local guides and news.

Does GEO work for B2B service companies and agencies?

Yes. Buyers ask AI to recommend consultancies, agencies and service providers by niche. B2B services win with clear specialization pages, case studies with real numbers, founder thought leadership, directory listings like Clutch and mentions in industry publications.

More answers on the GEO FAQ, including how AI chooses which brands to recommend.

See what AI says about your business

Run the free 60-second AI visibility score, or book a call to talk through an audit.

Last updated