Foundation
$2,500/month
Covers most of what a single-office firm needs: practice-area page structure, schema, Google Business Profile and directory clean-up, and tracking of 25 local prompts.
GEO for Law firms
GEO for law firms
GEO for law firms works by making it easy for AI tools to match your firm to a specific legal problem in a specific place: clear practice-area pages, a complete Google Business Profile, legal directory listings, client reviews and expert commentary in legal and local media.
People increasingly describe their situation to an AI assistant and ask who to call. The assistant answers with a few named firms. Those names come from what it can find and verify about each firm across the web.
What buyers ask AI
These are example prompts of the kind law firms should be tracking. In an audit we map the real prompts in your category and check which brands each AI engine names.
- “Best employment lawyer in Manchester for unfair dismissal”
- “Which immigration law firms in Madrid handle startup visas?”
- “Do I need a lawyer to contest a will, and who handles it near me?”
- “Recommended divorce lawyers in Austin with flat fees”
What AI engines look at for law firms
Practice-area pages
One page per practice area and, where relevant, per city. Each should open with a plain answer to the question a client would ask, then list who you help, how the process works and which lawyers handle it. This is what AI quotes when matching a firm to a problem.
Google Business Profile
Gemini and Google AI Overviews lean on Google’s local data. Complete every field, choose accurate categories, keep hours and address consistent with your site, and answer common questions in the profile itself.
Legal directories and reviews
Listings in the legal directories used in your jurisdiction, plus recent, detailed client reviews, give AI independent sources that confirm what you do and where. Keep your name, address and phone identical everywhere.
Expert commentary
Quotes and articles from your lawyers in legal publications and local news show expertise in a way AI tools can verify. Author pages with each lawyer’s credentials and Person schema connect that commentary back to the firm.
Our approach
How Cited approaches it
Every engagement starts with an AI visibility audit, then runs on one of three monthly packages. Full inclusions and prices are on the pricing page.
Growth
$5,000/month
Adds four articles a month answering client questions, plus placements in legal and local publications. Suited to multi-office or competitive-city firms.
Authority
From $9,000/month
For larger firms competing nationally: tier-one press outreach, original research and tracking of 150+ prompts.
Frequently asked question
- Is GEO useful for law firms?
- Yes. People increasingly ask AI to recommend lawyers for specific problems in their city. Law firms benefit from clear practice-area pages, complete Google Business Profiles, legal directory listings, client reviews and expert commentary in legal and local media.
More answers on the GEO FAQ, including how AI chooses which brands to recommend.
See what AI says about your business
Run the free 60-second AI visibility score, or book a call to talk through an audit.
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